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whatsapp privacy policy

Change In WhatsApp Privacy Policy Will Improve Facebook Lead Quality?

Whatsapp has updated its privacy policy recently and given a timeline to accept the same till February 8th, 2021. If we are not accepting this privacy policy then we cant use WhatsApp further.

Why do we need to accept this Privacy policy?

Whatsapp updates its services and privacy policy on regular basis. But this time it’s kind of a different thing. Not only WhatsApp but also most of software provider companies update their services and privacy policies.

The past statement of WhatsApp privacy policy ‘Respect for your privacy is coded into our DNA. Since we started WhatsApp, we’ve aspired to build our Services with a set of strong privacy principles in mind.’ Its not a part of the new policy. However, WhatsApp will be end-to-end encrypted. This means they will not share your messages with the third party at all (Don’t worry about this). The change in policy is all about increasing reliance on other Facebook products.

For most of the applications, we have already accepted these terms. So its, not any kind of new thing you are going to do.

According to the new policy following information will be collected by WhatsApp:

  • Battery Level
  • Signal Strength
  • Browser Information
  • App version
  • Mobile Network
  • Connection Information (phone number, mobile operator, or ISP)
  • Language and Time Zone
  • IP address
  • Device operations information
  • Identifiers

All the above factors were not mentioned in the previous whatsapp policy.

Which are the other Updates in WhatsApp Policy?

There are two more updates related to your WhatsApp account:

1)If you are directly deleting your WhatsApp from your device without using the in-app delete my account feature. You will find your data safe into your reactivation of the app. Basically, So just deleting the app from your phone won’t be enough.

The updated policy statement for deleting your account It adds that “when you delete your account, it does not affect your information related to the groups you created or the information other users have relating to you, such as their copy of the messages you sent them.”

2)WhatsApp’s new policy states that even if a user does not use their location-relation features, they collect “IP addresses and other information like phone number area codes to estimate your general location (city, country).”

This Update in Whatsapp policy will help to Improve Facebook Lead Quality?

As Digital Marketers already know Facebook is a very powerful tool for lead generation for all businesses. But somehow the conversion rate from Facebook leads is very less compared to Google ads and Linked ads.

We know all the people related to digital marketing or online marketing are finding for this answer. And the answer to this question is: YES, Definitely.

(Most probably digital marketing industrialist were waiting for this update)

WhatsApp clearly states in their updated policy that this will help to improve “relevant offers and ads across the Facebook Company Products.” This would be a cornerstone in the digital marketing industry. This will definitely improve the lead quality from Facebook and Instagram as well.

This kind of information from WhatsApp will surely help to target the right audience at the right time. We are hoping that this will help to improve our conversion rate from Facebook ads.


In this article, we have given you a brief about the new policy of WhatsApp. We hope you liked this information. If you are seeking any requirement for digital marketing and lead generation Digital Mogli is always there to serve you.