How To Do Keyword Research? Free Tools and Tricks!
If you’re trying to rank your website, blog, or YouTube channel higher on search engines like Google, one of the most important thing you need to know is Keyword Research. But what exactly is keyword research and why is it important?
What is Keyword Research?
Keyword research is the process of identifying the words or sentences (called “keywords”) that people are searching for online. These keywords reflect what your target audience wants to know, buy, or learn more about.
For example, if someone searches for “digital marketing company in pune,” and you run a digital marketing business, targeting this keyword in your content can bring that person to your site.
Types of Keywords:
There are two main types of keywords:
1. Short Tail Keywords:
Also known as head keywords, these are very general and usually consist of one or two words.
Example: Marketing, Online, Digital
- High search volume
- High competition
- Less specific
2. Long Tail Keywords:
These are longer phrases, usually more specific and detailed.
Example: best running shoes for flat feet, digital marketing tips for small business, home workout for beginners.
- Digital marketing in pune
- Social media marketing in pune
- SEO company in pune
Why Are Keywords Important?
Using the right keywords helps you:
- Reach your target audience
- Improve your SEO (Search Engine Optimization) and rank higher on search engines.
- Increase your website traffic, which can lead to more clients, sales, or subscribers.
In short, keyword research connects your content to what people are actually searching for.
How to Do Keyword Research? (Simple Tips)
Here’s a simple process you can follow:
1.Understand Your Topic or Niche: Start by having a clear idea of what your content, product, or service is about.
2. Use Free Tools to Get Ideas:
There are many free tools that can help you discover popular keywords:
These tools can show you how often certain keywords are searched and whether their popularity is increasing or decreasing.
3. Use Paid Tools for Advanced Research (Optional):
If you want deeper insights, these premium tools are worth considering:
These can help you analyze keyword difficulty, competitor keywords, and find high-potential keyword opportunities.
How to Choose the Right Keywords?
When selecting keywords, consider these three key factors:
- Search Volume: How many people are searching for this keyword monthly?
- Competition: How hard is it to rank for this keyword? (High competition = more difficult)
- Relevance: Is the keyword closely related to your content, product, or audience’s needs?
Try to find keywords that have a good balance of decent search volume, low to moderate competition, and are highly relevant to your niche.
How to Use Keywords in Your Content?
Strategically place your keywords in important parts of your content:
- In your website title and meta description
- Naturally throughout your blog post or article
- In YouTube titles, descriptions, and tags
But always remember…
Avoid Keyword Stuffing!
Keyword stuffing means using your keyword too many times unnaturally. Search engines like Google can penalize your content for this. Instead, focus on creating high-quality, helpful content where keywords appear naturally.
Final Thoughts:
Keyword research is not just a one-time task — it’s an ongoing part of SEO and content strategy. The better your keywords, the more visible your content will be to the right audience. Whether you’re a blogger, YouTuber, or small business owner, learning how to do keyword research is a powerful skill that can drive long-term success.