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what is quality content

Quality Content: What Does It Means Exactly?

Marketing professionals have highlighted the significance of a digital content strategy built around quality content for business development. To achieve a long-term marketing win, one must develop, publish and distribute quality content that converts. But the main issue is proffessionals are confused with what is quality content exactly?

Content marketing is very important for branding purposes. Many brands define a content marketing strategy based on many factors that count content quality. These factors include word count, readability, and overall value guided by the E-A-T Principle (Expertise, Authoritativeness, and Trustworthiness).

Quality content is the biggest factor for SEO. Google John Mueller’s definition for quality content is as follows:

“When it comes to the quality of the content, we don’t mean like just the text of your articles,” Mueller explains. “It’s the quality of your overall website – and that includes everything from the layout to the design.”

By referring to this definition thing is clear we knew just a tiny part of quality content. This blog will give you a piece of detailed information about the quality content.

How Should We Define A Quality Content?

For many years, content writers focused on the idea that content quality is based on specific text attributes. Some of the text attributes were as follows:

  • Word count
  • Spelling and grammar
  • Actionability
  • Readability
  • Ability to address user intent

Guided by these attributes, Now professional content writers turned to the EAT Principle. This is the kind of content that makes the conversion. EAT stands for Expertise, Authoritativeness, and Trustworthiness. These three aspects are defining the quality of content.

  • Expertise: It describes the in-depth knowledge of a particular topic.
  • Authoritativeness: It describes whether the knowledge shared by the author is reliable or not.
  • Trustworthiness: Describes whether the author and the domain on which the content is published can be trusted.

What is Quality Content according to Google?

Google looks at the content in the context of user experience (UX) and rates the quality of the content based on the quality of the website overall.

Webmaster trend analyst John Mueller adds, “So it’s not the case that we would look at just purely the text of the article and ignore everything else around it and say, ‘oh, this is high-quality text.’ We really want to look at the website overall.”

Quality content meaning, according to Google, contains and transcends text attributes and the E-A-T Principle. The concept of quality content is far more expansive than we thought. Quality content is also related to all the technical aspects of your website, including its images, load speed, layout, originality, and structure.

Importance of Google Defination of Quality Content:

Google is committed to increasing the user experience by giving more relevant search results. For doing so google has to come up with new updates and innovations. The EAT principle is one of that updates.

Every professional content writer must follow the E-A-T principle along with the good UI/UX.

Of course, if you are following all the guidelines provided by Google, your content will rank higher in SERPs. Google doesn’t clarify its requirements on quality content. We have to be sure that we are providing quality content with better UI/UX.

Quality content includes the following characteristics:

  • Content should answer the search intent
  • Content should be easily readable
  • The format of content should be easily understandable.
  • Content should be full of research
  • Content should be optimized for the UI/ UX


Quality content doesn’t mean by writing lengthy content or using only specific text attributes. Quality content should include UI/ UX factors along with EAT principle. We have mentioned some of the characteristics of quality content.

Digital Mogli LLP is one of the best digital marketing companies in Pune committed to providing quality content for every business niche. We do provide digital services like content writing, website development, SEO, and Email Marketing. Call Us for more information at 8668493250/ 9822421398.