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Digital Marketing strategy for real estate

Digital Marketing Strategy For Real Estate Industry

Are you in Real Estate Business? If yes, And finding Digital Marketing Strategy for Real Estate Business then you are at the RIGHT place.

Welcome to all of us to know how we can develop an award-winning Real Estate digital marketing strategy in 2020. 

Let’s dive right in


  1. Identify Our Audience
  2. Professional Website
  3. PPC Advertising
  4. Email Campaign
  5. Valuable content or Blog Marketing
  6. Linked-In Advertising
  7. Search Engine Optimization (SEO)
  8. Social Media Marketing
  9. Host Virtual Tours
  10. Register Local Property Advertising

#Technique 1 Identify Your Audience

We know that targeting the right audience is very important for any business hence our first step is to find our audience. 

As Per Forbes Study, By clearly identifying target audiences, it becomes easier to capture someone’s attention because their needs and goals are front and center. If we do not select the right audience then it will affect the overall digital marketing strategy.

#Technique 2 Professional Website

When we complete the first step in the real marketing strategy then we need a mobile-friendly and responsive website to showcase our business at an online platform. With the help of this, you can build a brand. A Professionally designed and developed website giving more benefit in the business growth and it takes to your business at the next level. Digital Mogli is a digital marketing agency that provides Unique web design and development service can take your business at one step ahead of your competitor.

#Technique 3 Pay Per Click Advertising

Pay Per Click Advertising plays very importantly in real estate marketing. With the help of PPC Marketing, you can generate quality leads to your business. In PPC advertising you can run ads on the Google Search Network otherwise you can go through Paid social media advertising. Also with the help of PPC advertising, you can target your customers by their demographics or intersect. Also, the Remarketing option is available for us to target an audience that is connected with previously

#Technique 4 Email Campaign

Email Marketing is another good platform to reach out to genuine customers. The fastest way to modernize your outreach is by implementing short, direct, and personalized email campaigns. Email Campaign that powers up your digital marketing strategy which can grow up the possibility of convert the audience into loyal customers. 

At Hubspot platform, you are getting 10 real estate email templates that will usher your communication into the digital age.

#Technique 5 Valuable Content Or Blog Marketing

Content Marketing plays a very important role in your digital marketing strategy for real estate. Valuable content can engage your future customers with us. Also in website performance valuable content is much important. With the help of content, you can identify customers intersects and behavior with your business.

#Technique 6 Linked-In Advertising

Your business must have social presence because 78% peoples are using different social media’s like Facebook, LinkedIn, Instagram, Twitter etc. So if your business doesn’t have social media presence then you are skipping big bunch of audience. Creating social media profile and updating them on regular basis is the best practice for Manufacturing Industry. As discussed earlier we can run paid campaign for creating awareness and lead generation of our business

#Technique 7 Search Engine Optimization (SEO)

SEO takes your website’s performance better. We know that organic media getting you to genuine leads to your business. SEO is Long term process in which you work on your professional website for optimizing your website for Search engine and Users Also. Digital Mogli offers quality SEO services in pune to help businesses acquire online visibility and business growth.

#Technique 8 Social Media Marketing

Social media marketing is another great platform for real estate businesses to directly connect with customers. Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties. Our Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic.

#Technique 9 Host Virtual Tour

Know that time is very important for all of us. Hence every time they visit the site getting lots of time wastage and harassments hence Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers. 

If you want to know more then see this Kolte Patil our Show Flat at Jai Vijay, Vile Parle. When you make virtual tour use high-quality camera and instrument that can get a user-friendly experience

#Technique 10 Register Local property website

Local Property websites like 99-acres, No broker, Magicbricks, and housing.com these platforms are getting valuable leads. These platforms help your business to build a social presence for us. Through local SEO service, we can help your business to achieve higher ranking and more traffic through local search results

Read this Blog: Social media marketing trends in 2022

Conclusion The Bottom Line

Make sure when you using the above technique/strategy you also take care of buyers persona. This technique gives better results.

If you want to hire a Digital Marketing agency for your real estate property marketing then Digital Mogli is the best advertising agency in Pune they can help to find loyal customers for your business.